Everything you need to trace, analyze and fix your data.
From a single failing API call to a billion-row business dashboard — TraceAna connects debugging, web analytics, mobile attribution and BI in one privacy-first suite.
One brand. Every layer of your data stack.
Start with the browser, follow the data through analytics and attribution, and finish in dashboards your whole company trusts.
See what your website and APIs are actually doing.
A DevTools-grade debugger in a side panel. Trace every request, understand every response, and get root-cause analysis — without sending a byte off your machine.
- Live network timeline, top domains, status & size breakdowns
- API Intel: endpoint health score, error clusters, dependency map
- Rules engine to flag slow, failing or insecure calls automatically
- Local AI analysis and performance scoring with waterfall view
- Detects GA4, GTM, Meta Pixel and other tracking tags in one click
| Request | Status | Time |
|---|---|---|
| GET /api/orders | 200 | 182ms |
| POST /v2/checkout | 500 | 2.4s |
| GET /collect?v=2 | 204 | 64ms |
| GET /api/cart | 429 | 310ms |
Insight BI: a self-hosted Looker & Power BI alternative.
Model your data once, then give every team dashboards they trust. Connect Snowflake, MySQL or spreadsheets and keep full control — on your servers, under your security rules.
- Governed metrics (semantic layer) with certify / deprecate workflow
- Row-level security by user, role or group — applied to dashboards, exports and AI
- Data models, joins and calculated measures at model and visual level
- AI-generated dashboards and narrative insights (bring your own free Gemini key)
- Folders, role-based sharing, scheduled emailed reports and alerts, Git versioning
- Multi-company, mandatory 2FA, Google & Microsoft sign-in
Mobile attribution you actually control.
A secure measurement platform for app marketers: know which campaign, creative and channel drove each install, signup and purchase — and own the data.
- Install, signup and purchase event tracking with UTM-based campaign analytics
- Tracking links, click & impression attribution and deep-link routing
- Cohort, retention and ROAS reporting by source and campaign
- Fraud-aware ingestion with hardened, secure endpoints
- Postbacks to ad networks and your own systems
| Source / campaign | Installs | Purchases |
|---|---|---|
| google / brand_in | 4,210 | 388 |
| meta / lookalike_q4 | 3,870 | 301 |
| influencer / reel_a | 1,940 | 147 |
| organic | 2,460 | 212 |
GA4 Insights: ask your analytics anything.
Connect Google Analytics read-only and turn dense reports into clear answers. Built for marketers and analytics teams who want the “so what”, not another dashboard to decode.
- Plain-English questions: “Why did organic drop last week?”
- Funnel analysis and automatic anomaly detection
- Channel, campaign, landing-page and audience breakdowns
- Shareable summaries for stakeholders and clients
- Read-only access — your analytics data is never stored
From a single request to a board-level decision.
Each product works on its own. Together they cover the whole journey of your data.
Built for the people who live in data.
Network debugging
Timeline, waterfall, headers, payloads and status analysis for every request your page makes.
Performance scoring
Core load metrics, slow-API detection and actionable fixes ranked by impact.
Analytics & tags
Audit GA4, GTM and pixels on any site, then dive deeper in GA4 Insights.
Attribution
Source-to-purchase measurement for mobile apps with UTM taxonomy built in.
Governed BI
Certified metrics, row-level security and an audit trail — enterprise controls without the licence bill.
AI that you control
Natural-language questions and generated dashboards; opt-in per user, using your own key.
Which TraceAna product is right for you?
| If you… | Use | Where |
|---|---|---|
| debug sites, APIs or tags | TraceAna Extension & Desktop | Chrome / Windows |
| build company-wide dashboards | Insight BI | bi.traceana.com |
| run mobile app campaigns | MMP | mmp.traceana.com |
| need answers from Google Analytics | GA4 Insights | report.traceana.com |
One sign-in. Every product. Your whole company.
Create an account once and use it everywhere — the same flow as Insight BI, now for the whole suite.
Sign up
Continue with Google or Microsoft, or use your email and a password.
Turn on 2FA
Two-factor authentication is required on every account. Backup codes included.
Create or join a company
Start a new company workspace as its admin, or request access with your company’s name or code.
Open any app
Insight BI, MMP and GA4 Insights sign you in automatically. Sign out once to sign out everywhere.
Start with the extension. Add the rest when you need it.
Edge extension Coming soon
Coming soon to Microsoft Edge.
Coming soonmacOS desktop app Coming soon
Coming soon.
Coming soonYour data stays yours.
Every product follows the same principles.
Local by default
The extension analyses traffic on your machine. Nothing is uploaded.
Read-only access
GA4 Insights and connectors only read. Analytics data is not stored.
Hardened platforms
Encrypted secrets, 2FA, Argon2id hashing, CSRF protection and audit logs.
Questions, answered.
Do I need a separate login for each product?
No. One TraceAna account signs you in to Insight BI, MMP and GA4 Insights. Your company workspace, two-factor and devices are managed in one place at traceana.com/account.
Is TraceAna free?
The Chrome extension and GA4 Insights are free to start. No credit card is required. Other products are available on request or self-hosted.
Do you store my analytics or browsing data?
No. The extension processes everything locally, and GA4 Insights reads from Google Analytics read-only without storing your analytics data.
Can Insight BI replace Looker or Power BI?
It’s built for that: governed metrics, row-level security, scheduled reports, AI dashboards, Git versioning and Snowflake/MySQL connectors — self-hosted on your own infrastructure.
Does Insight BI send my data to an AI provider?
Only if each user opts in with their own Gemini key. AI is off by default and respects row-level security.
What can MMP track?
Installs, signups, purchases and custom events, attributed to campaigns using UTM parameters and tracking links.
Which platforms are supported?
Chrome (Manifest V3) and Windows 10/11 today. The Edge extension and macOS app are coming soon.
Trace it. Analyze it. Fix it.
Join the teams using TraceAna to move from guesswork to answers.
Create your free account